Mobile Games

Context

A studio releases a free-to-play mobile game with a microtransaction-based business model. Players express frustration about the balance between paying and non-paying players, report bugs on specific devices, and request improvements for in-game events.

Problem

Negative reviews accumulate on app stores (Google Play, App Store), which harms the game’s overall rating and visibility. The team struggles to filter critical feedback from anecdotal or off-topic comments.

Solution with Lovelace

1. Online Review Monitoring:

   • Lovelace integrates APIs to monitor reviews on app stores and discussions on social media in real time.

   • Player sentiments are analyzed to identify the most frequently mentioned pain points.

2. Alerts for Critical Issues:

   • A recurring technical issue (e.g., crashes on certain Android devices) triggers a critical alert for the technical team.

   • Lovelace offers automated responses for common feedback, enabling community managers to respond faster.

3. Feedback Prioritization:

   • Critical bugs are sorted and assigned to technical teams, while feature requests are analyzed to enrich future updates.

Result

• Negative reviews are better managed, improving the game’s rating on app stores.

• Faster responses to feedback strengthen player loyalty.

• Future updates align more closely with player expectations, boosting engagement.